The Real Cost of Cheap Business Cards

by ryanj on June 15, 2017




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The Real Cost of Cheap Business Cards

 

You may be convinced that business cards are a thing of the past, but you should hold that thought, at least for awhile longer. Business card printing is as important as its ever been, despite the fact that technology is changing the way we do business. If youre thinking about ditching your business cards in favor of electronic contacts, dont!

Business Cards Are More Important Than Ever

If youre not ready to completely ditch your business cards (and you shouldnt be) but youre looking to save money on printing, you may be considering a cheap business card printing alternative. Cheap business cards come with a price you cant always measure in terms of dollars, and you cant always recover from in terms of image.

Cheap business cards are just that – cheap. Often, youll get a deal on business card printing, and you may even have access to ready-made business card templates, but that doesnt mean youre out of the woods. Free business card printing often has a downside – either the printing is cheap, the card stock is cheap or your business card comes with someone elses advertisement on the back of your card!

If you want to turn off prospective clients and announce to them that youre cheap, go ahead and use the free business card printing services. Normally, youll get 10-point (80-lb) or less cardstock. This stock is not heavy enough to allow your business cards to lay flat on the table. Changes in ambient humidity will cause the cards to curl or twist, giving your cards an unprofessional or damaged look once theyre in the prospects hands.




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If you order free business cards, flip them over to see if the printer has put its mark on the back of your card stock. Do you really want to have someone elses advertisement on the back of your business card? Much less one that says I went cheap on my business cards?

Youll be much happier with the results if you stick with business card printing services from professionals who offer appropriate card weights, inventive business card designs and easy-to-use business card templates. Youll have more control over the outcome and youll be happier with the results.

Youll also be in a position to let your prospects know that you care enough about their business to go the extra mile when it comes to your business cards. Isnt that a better image to transmit than Im cheap?




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