What a Business Card Should Contain

by ryanj on February 28, 2017




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What a Business Card Should Contain

 

Business Card Identity

Business cards are a way of presenting yourself and your business. Meant to be a calling card for someone in need of your products or services it is essential that a business card contain pertinent information that someone will need if they wish to contact you. Space on a standard card is limited and there’s no way to include everything about your business or the many products you may offer so it is necessary to edit down your info to include only the most important information.

To begin with any business card, no matter what industry you are in, should contain the business name, contact’s full name, phone number and email. The most common ways we have for contacting people is via the phone or email and if you want people to be able to reach you make sure this information is on the card and clearly legible.

You may want to include a physical mailing address, fax number and alternate phone numbers but remember that having too much information listed can get confusing and when someone is given three to four different phone numbers to call they may just skip over your card in search of something simpler. Choose the phone number and email you use most often for contact info and make sure it is easy to read and not done in a fancy or foreign format that will be seen as confusing.

It is also a good idea to include your title or position with the company you work for. Many times business cards are given out at crowded trade shows and when people return to the office to filter through the cards they may forget who you were and if your card doesn’t have your title or more info about who you are and what you do it is easy to forget. Exotic and mysterious calling cards are fine for a villain in a James Bond film but you’re not Goldfinger and you want to be clear, not cryptic.

This also leads into what a business card should not contain and that would include anything personal that you don’t want in the hands of strangers. Again, at trade shows many people opt to leave their cards on a table for anyone to take and if your business card has a personal email address or home phone you may be contacted at inconvenient times by people you don’t even know.

It is also recommended that you not include pictures of your pets or kids on a business card as it appears unprofessional and can be seen by some as tacky. Stick to the basic, most pertinent information about yourself and your business and leave the rest for brochures or company marketing materials.




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